Yakima, WA – October 28, 2024 – John I. Haas Inc. (HAAS^®), a leading global provider of hops and advanced hop products, along with Hops^® Connect Canada and LNF Latino Americana, is thrilled to announce the official launch of Euphorics^™ in the Canadian and South American markets. This innovative, water-soluble flavor product offers craft brewers an exciting new tool to enhance the flavor and aroma of their beers and beverages using natural botanical and hop-derived flavors.

“As long-time partners of LNF, we are thrilled to bring Euphorics^™ to South American breweries, opening up new opportunities and driving innovation throughout the region,” said Alfredo Desco de Almeida, International Sales Director at John I. Haas. “Our shared mission is to provide brewers with world-class flavor innovations that can help streamline production and stand out in a competitive market,” added Josh Vigansky, Director of Product and Portfolio at John I. Haas.

Euphorics™ is a versatile solution designed to be added post-fermentation, delivering consistent and intense flavors that are currently trending across beverage categories. Euphorics are currently available in four flavors, including Cosmic Guava, Peachy Keen, Pomelo Daydream, and Pineapple Paradise, in three sizes: 50mL, 500mL, and 1L. Whether enhancing hop-heavy brews or creating unique beverages like hop waters or hard seltzers, this product provides brewers and beverage producers with new creative possibilities without compromising stability or process efficiency.

“This is an exciting step in providing more innovative tools to help Canadian brewers continue to craft exceptional, unique beverages,” said Will Konantz, General Manager of Hops Connect Canada. “We’ve been looking forward to this day since witnessing the response at the U.S. Craft Brewers Conference back in April. I have no doubt it will be a similar response as we begin to introduce Euphorics to customers here in Canada.”

“We are very excited to welcome Euphorics and add it to our portfolio. It’s an innovative product that promises to deliver great aroma and flavor for beverage production,” said Renan Serafini, National Sales Manager at LNF. “We had the opportunity to present it during the last Brasil Brau, and the feedback was overwhelmingly positive from everyone who tasted it. Since then, we’ve been working towards its launch here in Brazil.”

Brewers in Canada, Brazil, Uruguay, and Paraguay will be able to access Euphorics^™ through Hops Connect Canada and LNF beginning in November.