With more than 100 years of experience in the hop fields of the Yakima Valley, in the lab, on the brewhouse floor, and shoulder to shoulder with our valued customers, partners, and friends, we’re ready to work with you to change the way the world thinks about hops. Join us at CBC to learn what we’ve been up to, share the latest insights, and discover exciting new ways we can help you create your next great beverage.
Find information on the latest in advanced brewing products from Haas and our partners. Unlock brewhouse efficiency, inspire creativity, or enhance product experience with the newest Euphorics™ flavors and the latest advancements of hop-based solutions from the BarthHaas portfolio including Incognito®, LupoMax®, Spectrum, Flex®, and HopKick®.
Get access to the world’s most extensive and finest portfolio of hop varieties through Haas. Learn about our family of global hop suppliers, with samples of the greatest American hops, legendary Australian varieties, and the best traditional European hops.
Meet with our Brewing Solutions team, a world-class group of brewers, sensory scientists, and product specialists dedicated to helping brewers innovate, optimize, and create exceptional beers. Join us to talk about product trials and share your ideas about recipe development to maximize the potential of your hops and hop products.
Explore our network of hop suppliers from around the globe and learn how to get your hands on the finest hops worldwide. Whether you produce 200 or 200,000 barrels each year at your brewery in Valparaiso, Indiana or Valparaíso, Chile, Haas has the products and solutions that fit your needs.
Come meet the Haas brewery team and try beers made to showcase our hops and hop products. Jeff Barnes and Max Snider will be on hand to talk all things brewing! This year we’re bringing six beers made in-house at the Haas Innovations Brewery, alongside two very special collaborations: one with Cloudburst Brewing and a surprise second brewery… check back soon for more information!
Join Rikki Welz and Amanda Hoisington from our sensory team in the Rub ‘N Sniff station, featuring classic hops and your new undiscovered favorites! On Tuesday our partners from BarthHaas will be highlighting German hops, and on Wednesday we’ll have Hop Products Australia at the station to showcase the newest arrivals from the recent 2025 Australian hop harvest. To be announced: Join us for a special feature every day at 2pm with surprise guests who will chat with you about a new offering from Haas.
