Brewers, start your engines! The 2025 Craft Brewers Conference is rolling into Indianapolis, bringing the latest in brewing technology, product advancements, and a look at what’s on deck for the industry. Join us in booth #2505 to see what’s new, and get a sneak peek at what’s revving up for CBC 2025 below:

Fresh Flavors

After launching Euphorics^™ last year, we’ve received incredibly positive feedback on the initial flavor offerings and plenty of demand for more options. We’re excited to share that this year, five new flavors will enter the lineup. We can’t reveal all the details now… so be sure to stop by booth #2505 to be the first to try out the new additions!

The first hops of the year

As of this writing, Australian hop harvest is underway, meaning that by the time you’ve got these hops in your hands they’ll be the freshest Aussie hops in the nation! Get a peek at Hop Products Australia’s stellar lineup months before the pellets arrive stateside. Expect to see some powerhouse varieties taking center stage:

• Galaxy^®: A fan favorite, bringing intense tropical fruit flavors like passionfruit, peach and citrus.
• Eclipse^®: Bursting with bright mandarin and zesty citrus flavors.
• Ella^®: A wide range of flavor potential, ranging from soft floral notes to intense tropical and grapefruit aromas.

We got some pre-harvest insights from HPA earlier this year – check it out.

Sensory Plus^™: The next level of consistency

Haas is setting a new standard in hop quality control with Sensory Plus^™. This groundbreaking production and quality control process ensures that hop products like LupoMAX^® deliver the most consistent sensory profiles year after year. Sensory Plus integrates decades of pelletization and extraction expertise with sensory-first raw material selection, utilizing a team of trained brewers, scientists, and sensory experts to develop optimal production blends. The result? Reliably true-to-type hop profiles every time.

See you in the Winner’s Circle

Haas is a proud sponsor of the 2025 World Beer Cup^®. Best of luck to all who entered the competition! We’ll be cheering you on and look forward to raising a glass to your success. It wouldn’t be CBC without tons of fun events in the evenings, so be sure to check out our events lineup and get your RSVPs in. Catch you in Indy!